Website Copywriting

Why Do You Need a Web Copywriter?

Design hooks the eyes, words hook the mind and persuade people to take action

A good-looking website is useless without good words. Like a Ferrari without an engine: pretty to look at, but won’t get you very far. A web copywriter (yes, that’s me) provides the words that power your online presence. They craft copy that draws the reader in. Answers their questions. And convinces them that the only sensible next step is to buy (whatever it is you’re selling).

You might need web copy for a new website, or a new page on an existing site. Maybe the content you’ve already published needs a refresh. In which case editing or rewriting is the answer. Whatever your websitecopywriting requirements are,I can help.

Content Writer vs. Copywriter: What’s the Difference?

Strictly speaking, copywriting is different from content writing. In large agencies, they are often separate disciplines. I’m a generalist, I do both, so you needn’t worry too much about that. I often use the words ‘copy’ and ‘content’ interchangeably. They’re both familiar words, so why not? Splitting hairs won’t help you enhance your online presence or improve your marketing communications. 

As a content writer and marketing specialist,  I am skilled in crafting grammatically impeccable copy that effectively conveys complex ideas.  Professionals like me can elevate the narrative of your brand, making it more captivating, attracting and retaining customers for your products or services.

However, when it comes to outsourcing copywriting or content writing to enhance your marketing efforts, it’s important to understand the distinction between hiring a copywriter or a content writer. If you’re not familiar with the differences between the two, don’t worry, as Senior writers like Katie and I at BSTRO are here to clarify the differences and similarities between them, helping you to make the right decision for your project.

A Web Copywriter Knows What Works Online

The strategies that are effective in print media may not be suitable for the web. Online, you only have a brief moment to capture a reader’s attention, and if you fail to do so, they will likely leave. To keep readers engaged, your website copy should be free of industry jargon, with short, easily readable paragraphs that are tailored to your target audience. Search Engine Optimization (SEO) ensures that search engines like Google and Yahoo can understand the content of your website and rank it higher.

It may seem straightforward, but keeping up with the ever-changing algorithms of search engines is a demanding task. However, if you want your website to rank well, the key is to provide valuable, well-written content. In addition, the headers on your pages should be optimized with relevant keywords, and the metadata on your website should also be optimized. Investing in SEO website copywriting services can help you overcome these challenges.

Empathise With Your Customers

When a customer comes to you with a question or issue, how do you typically respond? Chances are, you don’t overwhelm them with an excessive amount of information about your product or service. Instead, you likely take the time to listen and understand their needs before responding.

Good copywriting should follow the same principle. It should connect with the reader and assure them that their needs will be addressed. Rather than focusing solely on the technical aspects of your product or service, it’s important to consider the reader’s perspective and choose the most relevant details to share. Leading with too much technical information can be overwhelming and not what the customer is looking for.

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